When the spa’s Facebook and Instagram vanished overnight

A successful Facebook and Instagram campaign ended when the spa was hacked. Kerfi rebuilt a website, Google Business Profile and new social accounts they actually control.

“We started with social media marketing, using Facebook and Instagram for the spa, then one day we got locked out due to hacking. We weren’t able to recover anything back and that is when my friend John helped us out.”

The program was built around a single operating cadence: a joint PMO, a quantified synergy case, and weekly decision forums. That discipline is what turned a thesis into a first-year result of —